We help companies, organizations and institutions, both commercial and social, to promote their products, services and ideas using marketing tools such as branding, segmentation, positioning, setting objectives etc.
Branimir Lazanja founded NAJLON CREATIVE CORPORATION in 2007 when he opened an office in Zagreb after leaving an art director’s position in one of the biggest Croatian marketing agency. The current corporate structure was established in 2009 when Alma Čakmazović, former creative director and partner at the same agency, joined the Company.
The Company's headquarter is located at Fra Filipa Grabovca St. 1, near Kvaternik Square in Zagreb. The building, housing Najlon’s office at the 1st floor, was constructed between two world wars. Five floors are devoted to a pleasant neighborhood, a charming dentists couple, a famous Croatian actress, singer and dancer, and a quiet Italian restaurant on the ground floor.
We take a photo of every person visiting Najlon. We display the photos with regarding names on a wall at our office. People like to watch who was here, who do they know, they ask questions and enjoy finding themselves later on the wall. We plan to move on once the wall is completely covered.
This is our official business motto. It means we rather try to sense a brand’s potential beyond what it means today instead of slowly (but surely) killing it with short-term interests in mind.
We hold workshops and talks on a range of marketing communications issues. For example, if you are an absolute beginner we introduce the concept of a brand to your environment. If you teach, we give a lecture to your students on communication campaign practice. If you are facing challenges with your brand, we provide you with ways to mobilize your audience or unite communications across all channels. If you try to improve you brief writing skills, we will reveal the mistakes 99% briefs repeat over and over again. Contact
Yes. We are proud of our cooperation with UNICEF Croatia, Faculty of Educational and Rehabilitation Sciences in Zagreb and Familylab Croatia. We are open as well to civil initiatives and not-for-profit organizations whenever there is a good cause.
Yes. We can help you to develop the most inspiring and effective brief, prepare pitch documentation and choose agencies to invite. We use our ”Adwise” methodology to evaluate agency solutions and compare pricing in order to make your decisions more clearly and quickly. Contact
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